Rejsekort: online purchasing case

Through my studies, I had an introductory course on User Experience Design in relation to interactive systems. This course gave me knowledge around the concept where I explored some of its elements like designing methods and user experience evaluation. Topics like user-centered design, visual structure, usability dimensions (effectiveness, efficiency, and satisfaction) and inspection were presented.

During the course, to reflect and apply UXD concepts and design, I had the opportunity to work on a real-life case with two other colleagues. We did a research on Rejsekort (translated; travel card), an electronic ticketing system for public transport passengers in Denmark. More precisely, we analyze the process of online purchasing on rejsekort.dk. Our focus was on a limited target group, international students wishing to buy a travel card for the first time. Our research was based on a lifecycle template called The Wheel (Hartson-Pyla, 2012). This consist of a four stages process which is analysis, design, implementation, and evaluation. Combine with collected empirical data, we used four main methods and techniques. First, The Flow Model, a designing-informing model to illustrate the system and the faced problems during the process of purchase. Second, Persona to conduct the research with our target group and select the right user for the test/evaluation phase. Third, The Think Aloud useful method to detect usability problems. Fourth, Low Fidelity Prototype to sketch and discuss quickly new ideas for the faced problems and think of potential solutions.

Photo: user during the evaluation period which was recorded throughout the entire process.